Category: Human-Machine Interaction

Google has mapped 98% of the inhabited world. If people live there, then Google has probably grabbed a satellite or street view image of that place. The immense value of mapping the globe goes beyond navigation, though. Interactive digital maps of the Earth will have a great impact on tourism, education, entertainment, and more. Now… Continue reading The Immense Marketing Potential of Google Earth Tours

Stamp collectors may come across as being from another planet. Collecting stamps is a strange, obsessive hobby. That is until you’re at a stamp convention with hundreds of collectors, at which point these other-planetary beings show that they’re a part of an entire universe. A universe where their odd ideas are actually quite prescient. A… Continue reading The 3 Most Exciting Advances in Voice Technology from Project Voice 2020

Smart speakers should excel in emergency situations. Hands aren’t free, can’t find your phone, or don’t have time to find your phone? No problem, you just need your voice. When time is against you and you have to act quick, an emergency responder could be just a shout away in any room of the house,… Continue reading Alexa’s Emerging Role in Emergency Situations

Every five years, you can expect a new flavor of marketing to emerge and become the most picked flavor at the ice cream shop. Remember when guerilla marketing was the rage? Flash mobs were everywhere and the CEO of Lifelock publicized his Social Security number for people to try and steal. Marketing tactics come and… Continue reading Don’t Forget About Experiential Marketing in 2020

Free things generate a greater audience than paid things. Unsplash – the free stock photography site – is no stranger to this rule of human nature. In fact, it was the foundation for their entire company. Unsplash is a community where anyone can share high-resolution photos for anyone to use freely. It began as a… Continue reading Unsplash is the Future of Organic Advertising

Another year in the books for Inevitable/Human. Our overall theory creation increased by nearly 250% without sacrificing the quality of theories. In reflecting on the past year, we’ve compiled our seven favorite Quick Theories articles for a variety of reasons. Enjoy! The Youthful Theory Fortnite is the 20th Largest Country by Population. Do They Need… Continue reading The 7 Best Inevitable/Human Articles of 2019

For any bootstrapped business, especially in the chaotic information space, every year that passes is another celebratory year of survival. Ryan and I thank you from the bottom of our hearts for supporting us and are excited to roll out an even better Inevitable/Human experience in 2020 – filled with an ever-evolving platform and new… Continue reading The 5 Technologies We’ll Be Watching in 2020

Pinpointing the source of trust was a lot easier back when a handshake and a face was the foundation of every consumer transaction. There was a person you could read and a place to bring your complaints. Now, when digital companies facilitate millions of faceless, handshake-less transactions a day the source of trust is more… Continue reading Three Keys to Building Trust in Alexa Skills & Smart Speakers

When you think of the world’s most iconic brands, you think of the logos, the labels, the slogans, and the commercials. Louis Vitton’s print, Subway’s “Eat Fresh”, Allstate’s Mayhem character. Prominent brand assets tend to be visual assets. So how does a company carry over their valuable brand assets onto an audio platform – such… Continue reading Sonic Branding is a Key to Winning on Alexa & Smart Speakers