What never ceases to amaze me are the number of businesses that have emerged around ride-sharing. HyreCar lets you rent a car to get a ridesharing job. Cargo gives you the opportunity to sell snacks to riders with their snack boxes. And then of course the natural confluence of driving around food when “people rides” are slow.
Last week I was out at CES shooting a campaign for BMW and hosting a discussion on emerging tech with Chris Foster (the president of BCW). Chris brought together a room full of high-powered, future thinkers from all different industries. The conversation was one of the most enlightening I’ve had all year.
While I was at the event, I came across another company building a business on top of the rise-sharing ecosystem. The company is called Rush Hour Media and they’re creating digital billboard displays in ridesharing cars. It’s an opportunity they’re calling Rideshare Ads.
- Drivers – earn another stream of income while they drive.
- Advertisers – reach a very specific demographic in a novel location.
- Riders – well, they get advertised to.
A couple of advantages to this system are that they’re flashy and eye-grabbing because it’s a new type of ad. It’s programmatic and can be deployed across an entire city’s ridesharing drivers at once – this is great for flash campaigns.
After pondering on this technology and working with their founder Ryan Miyaki, I came up with a campaign that would appeal to the CES crowd. And in the matter of 24 hours, we went from idea to execution.
This isn’t the first time I’ve used billboards for nontraditional marketing campaigns. Back in 2018, I put my resumé on a billboard in NYC and it landed me a job with Mark Cuban.
What will come out of this next nontraditional billboard campaign? Only time will tell. Go check it out for yourself and see the future of targeted rideshare billboards: