Digital Humans are taking over the customer experience in healthcare, banking, and film

When you spend every day analyzing technology and theorizing the future of said technology, you’ll occasionally devise some theories so powerful that you feel as though you’ve literally prophesied the future. That feeling becomes even more powerful when the emerging companies in the space begin making progress on those theories – bringing speculation into reality.

One of those powerful concepts is Digital Humans and the expansive role they’re going to play in our future. In the Quick Theories titled, Everything you need to know about Digital Humans, I define three ways in which Digital Humans will impact our lives:

  • In many ways, Digital Humans are a marketer’s ideal influencer. Digital human influencers are more reliable, trustworthy, and less of a hassle because all of their actions are controlled within the organization. They aren’t going to pull a “Justin Bieber” and crash their Ferrari into a light pole.
  • There’s no reason that the popular, relatable digital humans like Blawko couldn’t find employment in a company – integrating their likeness into a corporate or service role. [Working in kiosks at McDonald’s or being the face of financial advice at your bank.]
  • Digital Humans are perfect for the silver screen. Pioneering moments for the plight of digital human actors have already happened. Brad Pitt was almost entirely recreated using graphics in The Curious Case of Benjamin Button. Then there was the movie Avatar, where the faces of actors and actresses were morphed into entirely new beings.

Digital Humans exist in this interesting launch zone right now, because they are meaningfully influencing our present (which is rare for an emerging technology) and also have such a bright future. It’s been nearly three months since we’ve last covered Digital Humans, so we thought we’d see what’s new in the Digital Human world:

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Meet The New Digital Humans

FaceMe’s Cardiac Coach

FaceMe, one of the leaders in creating Digital Humans as interaction platforms, has unveiled a Digital Human for the purposes of providing in-home care to heart patients. Often times, hearts patients are discharged before there is a full understanding between patient and doctor. A digital human that patients can access anytime to ask questions and get further instructions, will go a long way in helping patients smooth over their fears and confusion. Check out the video below to see this technology in action.

Mia, Your Home Loan Specialist

UBank has partnered with FaceMe to launch the world’s first digital human in the role of home loan assistant. They’re calling it Mia, which is short for My Interactive Agent. Sometime in late February, Mia will be available to anyone interested in applying for a home loan, refinancing their mortgage, or getting answers to over 300 of the most common home loan questions.

They’re showing us what the evolution of chatbots and customer service reps are. This is a great way of providing customer service to people and I know that there are going to be a number of applications to come in the future. Check out the concept video below:

Alita, The Movie Star

Although this isn’t explicitly a Digital Human project, Alita: Battle Angel is a movie that was just released yesterday that is furthering the role of digital humans in cinema. The movie features live, human actors alongside digital humans – ultimately showing the versatility of using this technology to tell stories.

Alita is still clearly an animation, however, the graphics are designed to look uncannily close to human form. As a result, it’s not that hard to get lost in feeling a connection to the characters, since you can practically see yourself as them. Go see the movie or watch the trailer below to see what I mean: