The Next Great Ad Platforms (Twitch & TikTok) have a Huge Barrier to Entry

2019 was heavily projected to be the first year that digital ad spend finally surpassed traditional print and TV ads. It’s a moment that says a lot about how ad dollars are allocated: ad dollars are slow to adopt new platforms. In advertising, it’s not always best to be ahead of the curve and first… Continue reading The Next Great Ad Platforms (Twitch & TikTok) have a Huge Barrier to Entry