When you think of the world’s most iconic brands, you think of the logos, the labels, the slogans, and the commercials. Louis Vitton’s print, Subway’s “Eat Fresh”, Allstate’s Mayhem character. Prominent brand assets tend to be visual assets. So how does a company carry over their valuable brand assets onto an audio platform – such… Continue reading Sonic Branding is a Key to Winning on Alexa & Smart Speakers